Digital Marketing with Facebook & Google Ads
Digital Marketing with Facebook & Google Ads
Training Objectives: The objective of this 7-day training program is to equip participants with practical, job-ready skills in Digital Marketing with Facebook (Meta) and Google Ads. By the end of the training, participants will gain a strong understanding of paid advertising ecosystems, campaign strategy, tracking, optimization, and freelancing opportunities.
Training Objectives:
The objective of this 7-day training program is to equip participants with practical, job-ready skills in Digital Marketing with Facebook (Meta) and Google Ads. By the end of the training, participants will gain a strong understanding of paid advertising ecosystems, campaign strategy, tracking, optimization, and freelancing opportunities.
Specifically, the training aims to:
· Develop a clear understanding of digital marketing fundamentals and the role of paid advertising in business growth.
· Provide in-depth knowledge of the Meta (Facebook & Instagram) Ads and Google Ads platforms.
· Enable participants to plan, create, launch, and manage full-funnel advertising campaigns.
· Enable participants to conduct AI-assisted market research and competitor analysis, and apply insights to organic marketing channels such as email and WhatsApp.
· Develop practical skills in AI-powered creative content creation, including video script generation from existing videos, image and ad creative design, and content for websites, emails, and social media.
· Introduce the use of AI tools for digital assets and basic web presence, including simple website creation (Google Sites / WordPress concepts) and AI-generated presentations and landing content.
· Build competency in audience research, targeting, budgeting, and bidding strategies.
· Train participants on conversion tracking, analytics, and performance measurement using Meta Pixel, Google Tag Manager, and Google Analytics 4 (GA4).
· Introduce AI-powered tools and automation for ad creation, optimization, and campaign scaling.
· Prepare participants to offer professional advertising services as freelancers or digital marketers.
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Day-1 [05.01.2025] |
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Session |
Time |
Topic |
Resource Person |
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Session 1 |
10:00 AM – 11:00 AM |
Fundamentals of Paid Marketing |
Mr. Ashikur Rahman Digital Marketing Manager WPPOOL |
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Break Time |
11:00 AM – 11:15 AM |
Tea Break |
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Session 2 |
11:15 AM – 1:00 PM |
Ad Objectives, Funnels & Account Structure |
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Break Time |
01:00 PM – 02:00 PM |
Lunch & Prayer Break |
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Session 3 |
02:00 PM – 03:15 PM |
Audience Targeting & Account Setup |
Mr. Ashikur Rahman Digital Marketing Manager WPPOOL |
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Break Time |
03:15 PM – 03:30 PM |
Tea Break |
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Session 4 |
03:30 PM – 05:00 PM |
Creative Strategy & Compliance |
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Day-2 [06.01.2025] |
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Session |
Time |
Topic |
Resource Person |
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Session 1 |
10:00 AM – 11:00 AM |
Campaign Types & Objectives |
Mr. Ashikur Rahman Digital Marketing Manager WPPOOL |
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Break Time |
11:00 AM – 11:15 AM |
Tea Break |
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Session 2 |
11:15 AM – 1:00 PM |
Budgeting & Bid Strategies |
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Break Time |
01:00 PM – 02:00 PM |
Lunch & Prayer Break |
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Session 3 |
02:00 PM – 03:15 PM |
Advanced Audience Targeting & Tracking |
Mr. Ashikur Rahman Digital Marketing Manager WPPOOL |
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Break Time |
03:15 PM – 03:30 PM |
Tea Break |
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Session 4 |
03:30 PM – 05:00 PM |
Hands-On Campaign Setup & Freelancing |
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Day-3 [07.01.2025] |
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Session |
Time |
Topic |
Resource Person |
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Session 1 |
10:00 AM – 11:00 AM |
Google Ads Overview |
Mr. Ashikur Rahman Digital Marketing Manager WPPOOL |
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Break Time |
11:00 AM – 11:15 AM |
Tea Break |
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Session 2 |
11:15 AM – 01:00 PM |
Search Campaign Setup |
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\Break Time |
01:00 PM – 02:00 PM |
Lunch & Prayer Break |
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Session 4 |
02:00 PM – 03:15 PM |
Ad Copy & Extensions |
Mr. Ashikur Rahman Digital Marketing Manager WPPOOL |
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Break Time |
03:15 PM – 03:30 PM |
Tea Break |
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Session 5 |
03:30 PM – 05:00 PM |
Display & Video Ads
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